Transforming Investor Experience with Mobile-First Solutions
Overview
Nippon India Mutual Fund (NIMF), the mutual funds arm of Nippon Life India Asset Management Limited, is a rapidly growing financial institution with a presence in over 300 cities across India. NIMF offers a diverse range of investment products and is dedicated to staying at the forefront of technological advancements to cater to the needs of its customers. To align with the preferences of modern, mobile-savvy investors, particularly millennials and Gen Z, NIMF sought to revolutionize its investor mobile application. The goal was to deliver a seamless, feature-rich experience that reflects NIMF’s commitment to being a forward-thinking financial institution.
Opportunity
NIMF aimed to strengthen its digital presence by designing a cutting-edge investor mobile application to resonate with the tech-driven habits of millennials and Gen Z investors. They wanted the app to feature user-friendly functionalities such as transaction scheduling, personalized dashboards, fund comparison tools, and more. Additionally, they sought a technology partner capable of handling complex API migrations and providing robust digital infrastructure support to enhance the user experience.
Why ACC?
NIMF chose ACC after a comprehensive evaluation of market solutions. Their need for an advanced digitalization partner aligned perfectly with ACC’s mobile-first approach and deep expertise in the BFSI sector. ACC’s proficiency in providing cutting-edge technological solutions tailored for the financial services industry made them the ideal collaborator. Over the past three years, ACC has helped NIMF transform its digital offerings, driving innovation and delivering on the company’s vision of providing a frictionless, friendly, and futuristic experience for investors.
Solution | Features and Services
ACC delivered a comprehensive digital transformation solution for NIMF, which included:
- Investor Mobile Application
A mobile-first design focusing on simplicity and user experience, featuring:
- Future transaction scheduling
- Custom dashboards
- Reminders and repeat purchasing
- Goal planning tools
- Fund comparison and integrated helpdesk
2. Website Optimization
ACC developed an optimized website to complement the mobile app, ensuring seamless accessibility and functionality across platforms.
3. API Migration and Management
Utilizing Atlas API Manager, ACC facilitated efficient API migration and provided tools to enhance API discovery, consumption, and user engagement.
4. AWS Consultancy
ACC’s AWS expertise supported the application ecosystem with advanced cloud solutions, ensuring scalability, security, and resilience.
These solutions empowered NIMF to redefine the investor experience, creating a user-friendly platform that met evolving customer expectations.
Outcome
The collaboration between ACC and NIMF resulted in the successful launch of a feature-rich investor mobile application and an optimized website. The new platform enhanced user engagement attracted a younger demographic and strengthened NIMF’s position as a forward-thinking financial institution. Key benefits include:
- Enhanced customer satisfaction through intuitive app features.
- Streamlined digital operations, improving efficiency.
- Greater accessibility for investors across diverse geographies.
Roadmap
Looking ahead, the National Investment and Mutual Funds (NIMF) aims to refine the investor app with the assistance of ACC. Future updates will incorporate user feedback to introduce advanced features and enhance the app’s usability further.
NIMF also plans to expand its digital presence in tier-two cities, expecting a significant increase in transaction volumes. ACC will play a crucial role in this expansion by providing expertise in scaling operations and implementing digital-first strategies.
The partnership will continue to focus on leveraging cutting-edge digitalization technologies to ensure NIMF remains at the forefront of innovation in the banking, finance, and securities (BFSI) sector, delivering unparalleled customer experiences.
